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About Sybase / Press / Sybase Grows New Zealand RFID Footprint with Radford Software

Sybase Grows New Zealand RFID Footprint with Radford Software

 

Sydney, Australia — 19 December 2007 — Sybase, Inc. (NYSE: SY), a leading enterprise infrastructure and mobile software company, today announced Radford Software as its newest New Zealand partner for Radio Frequency Identification (RFID) solutions. Radfords will market Sybase RFID Anywhere™, complementing its existing line-up of dynamic inventory, logistics, supply chain management and grower payment systems.

Based in the kiwifruit growing region of Tauranga, Radford Software is one of the leading technology suppliers to the New Zealand horticultural industry. Founded in 1989, Radfords is today the only independent software provider in the post-harvest market, with 90 per cent coverage of kiwifruit industry.

“This new partnership with Sybase is our first foray into RFID,” commented Phil Radford, Managing Director at Radford Software. “Our decision to move into RFID is very much demand-driven, with customers demonstrating strong interest in the technology and recognising the potential it has to simplify processes and add value to their business.

“Right now, RFID is very much in its infancy in the New Zealand post-harvest industry. We see a great deal of potential however, and so do our customers. Partnering with Sybase and moving into this new area is exciting for us. We have been impressed with the professionalism and support from the Sybase team.”

Steve Dolan, Director Channels & Alliances, Sybase Australia & New Zealand said, “It’s always pleasing for us to partner with organisations that are leading the way in their respective industries. Radfords are clearly one of the technology leaders in the post-harvest industry and together we recognise a strong opportunity to integrate RFID into areas such as inventory, logistics and supply chain.”

 

About Sybase
Sybase is the largest enterprise software company exclusively focused on managing and mobilising information from the data centre to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world’s most critical data in commerce, communications, finance, government and healthcare runs on Sybase. Sybase Australia and New Zealand is headquartered in Sydney, with offices in Melbourne, Canberra and Wellington, New Zealand. For more information visit www.sybase.com.au or www.sybase.co.nz.

Sybase is a registered trademark and RFID Anywhere is a trademark of Sybase, Inc. or its subsidiaries.


For media enquiries contact: Lucy Tildesley, Marketing Manager Sybase ANZ, +612 9936 8828 or lucy.tildesley@sybase.com; or Isabel Wagner, LEWIS PR, +612 9409 3100 or isabelw@lewispr.com.

 

Special Note: Statements concerning Sybase’s new business relationships and related products are by nature forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could cause actual events or results to differ materially include shifts in customer demand, rapid technological changes, availability and quality of third party products, competitive factors and unanticipated delays in scheduled product availability. Some of the risks are detailed from time to time in Sybase’s U.S. Securities and Exchange Commission filings, copies of which can be viewed on Sybase’s web site at www.sybase.com.

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